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Marcopolis presents Kenya Report focused on topics such as investments, doing business, economy and regional integration, featuring interviews with Kenya's leaders. The sectors under review in this issue are agriculture, banking, energy, industry, telecom, IT, tourism, logistics and many more.
VideosAugust 02, 2023
Painting Success Across Borders: Discussing Strategy with Rakesh Rao of Crown Paints Kenya
- Written by Sandra Francisco
- Published: August 02, 2023
Rakesh Rao, Group CEO of Crown Paints Kenya PLC, the number one paint manufacturing company in Kenya, discusses international presence and strategy.
"We have our own establishment, office, and factory in Uganda. In Tanzania we have a new factory. We invested quite heavily – over $5 million – in Uganda, Tanzania, and Rwanda to set up new plants. Paint is practically impossible to export to these countries because they are so big. We export to Congo, Sudan and Uganda because there is a gateway there. We are growing the market but most of the customers generally come in and buy from a dealer, so sometimes we do not know where the goods are going. Overall, our strategy is to grow market share in all the regions the way we have been strong in market shares in Kenya. In Tanzania, we are almost the number three player. In Rwanda, as a trusted brand or corporate brand, we are number one. In Uganda, we are number two. We have a different market share in each. We are likely to gain every year 1% to 2% more market shares and to do respectable numbers for number two brands. For our number two brand today our market share is 12% to 13% and a respectable number to be number two should be 20%. We cannot just jump to the number one spot. It will take some time. So, we need to be continuously hammering our quality of products, services, value propositions, winning the customer confidence, and then take the market share to the next level", says Rakesh Rao.
ABOUT CROWN PAINTS: Crown Paints Kenya PLC was established in 1958 and is the number one paint manufacturing company in Kenya. As the Kenyan decorative brand leader since 1986, Crown Paints has built a strong distribution network. Quality has been the key to the company’s consistent performance and growth, supported by its close to 700 loyal staff, as well as distribution dealers, some of whom have had 40 years trading or more as key distributors.
CONTACT DETAILS:
WEBSITE: www.crownpaints.co.ke
ADDRESS: P.O. BOX 78848 – 00507, Likoni Road, Industrial Area, Nairobi, Kenya
PHONE: (+254) 0202 165 703/5/6, 0203 2751
CALL CENTER: 0709 887 000
EMAILS: This email address is being protected from spambots. You need JavaScript enabled to view it. / This email address is being protected from spambots. You need JavaScript enabled to view it. / This email address is being protected from spambots. You need JavaScript enabled to view it.
MORE CONTENT:
INTERVIEWS:
• Crown Paints Kenya PLC: The Undisputed Paint Market Leader in Kenya
• Top Player in Kenya's Paint Market Introduces New Products and Increases Capacity
VIDEOS:
• Assessment of the Paint Sector in East Africa by Rakesh Rao of Crown Paints
• Crown Paints: 60 Years of Experience Leading the Paint Sector in Kenya
• Discover Crown Colour App by Crown Paints Kenya: An Overview by Rakesh Rao
• Incentives for Painters in Kenya: Team Kubwa Loyalty Program and Training Programs
• Construction Sector in Kenya: Current and Future Projects of Crown Paints Kenya PLC
• Permacote Ultraguard Silicone Paint and Dr Fixit: Waterproof Products by Crown Paints
• Crown Paints: Floor, Coating and Paint Solutions for the Industrial Sector in Kenya
• Crown Paints: Setting High International Standards to Serve Customers in a Better Way
• Leading Paint Company Crown Paints Kenya Sponsors the Chairmans Prize Golf Tournament
• Crown Paints Kenya PLC to Expand Capacity and Product Range to Meet Growing Demand
• Painting Success Across Borders: Discussing Strategy with Rakesh Rao of Crown Paints Kenya
• Digital Transformation and Business Evolution: A Talk with Rakesh Rao of Crown Paints Kenya
• Unveiling Innovation: Rakesh Rao Presents Latest Products by Crown Paints Kenya PLC
• A Brighter Future: Crown Paints and Jambojet Partner to Transform Kibos School for the Blind
EXECUTIVE PROFILE:
• Rakesh Rao, Group CEO of Leading Paint Company Crown Paints Kenya PLC
LATEST NEWS:
• Paint Manufacturer Crown Paints Kenya Invests Ksh 10m in Mombasa Showrooms
• Kenya’s Leading Paint Manufacturer Unveils Granite Finish Paint for Multiple Surfaces
• Crown Paints PLC: Moyo Primary School in Kajiado County Crowned with a Facelift
• Misufini Primary School Emerges Top of this Year’s Crown Your Art Competition
• Crown Paints Partners with I&M Bank to Provide Stock Financing for Dealers and Customers
• Leading Paint Firm Crown Paints Signs Partnership with Jambojet to Boost Education in Kenya
• Crown Paints is The Fastest-Growing Kenyan Brand According to Brand Finance Kenya 25 2023
• Crown Paints Kenya Supports Initiative to Raise Funds for Education Bursary and Polio Eradication
• Brands Awards Kenya: Leading Paint Manufacturer Crown Paints Achieves Starbrands Status
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