Permacote Ultraguard Silicone Paint and Dr Fixit: Waterproof Products by Crown Paints Kenya

Rakesh Rao, Group CEO of Crown Paints Kenya PLC, talks about waterproof products and dampness prevention, thanks to Crown’s Permacote Ultraguard Silicone Paint and Dr Fixit.

“In the Kenyan and East African market, there is tropical weather and a lot of rain. Particularly for any wall or object that was painted, when the rain comes, there is a lot of humidity that builds up. Once the humidity is there, algae and fungus will begin to grow and the paint begins to peel off and you have to repaint. Normal paint will stay for only two to three years. Our solution uses silicone technology through our business partners Wacker from Germany. This product (Permacote Ultraguard with Silicone) gives you a three-measure benefit. The first is that when you use silicone, the paint becomes water repellent. It does not allow water to get into the surface. Second, after the weather changes, when the sun comes out, because of the humidity and ultraviolet rays, many times, cracks will form and then water will seep in. This silicone technology has features where the paint can breathe, expand and stretch. It is like a protective human skin where water rebounds but does not enter the body. It is a very strong and technical product. The paint can last 10 to 15 years”, says Rakesh Rao.

“We also have another range called Dr. Fixit which is one of the biggest product ranges. Pidilite Industries is one of the biggest partners of Crown Paints in Kenya and East Africa. We have a large range of products and solutions to prevent dampness. You can start from your basement up to the roofing and we can give all types of quality solutions for protecting from water in your home and in your commercial buildings. It is one of the best products at the moment in Kenya. We have been supplying to all retail shops. Most organizations only supply waterproofing products on a larger project base. But we have trained 40,000 painters to do these waterproofing jobs using the Dr. Fixit brand. Whenever we do painter training programs, in addition to our normal training to upgrade painting skills, we also scale up their knowledge on waterproofing. Many times, dampness in a house will reoccur and the paint will peel off again. We provide full solutions to the customers and make sure that we protect their money for a long time”, he adds.

ABOUT CROWN PAINTS: Established in 1958, Crown Paints (Kenya) PLC has grown to a company with an annual turnover of KSH. 9 billion in 2020, producing 3 million litres of paint per month and employing slightly less than 1,000 staff members. It is listed on the Nairobi Stock Exchange and has regional operations in Uganda, Tanzania and Rwanda. Crown Paints is the most innovative paint company in East Africa, providing tailor-made solutions to the construction and retail segments of the market, with innovative products, services and world-class after-sales support.

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