Kenya

In this interview with James Odongo, CEO of KEPRO (Kenya Extended Producer Responsibility Organisation), he outlines how the organisation is spearheading Kenya’s transition to a circular economy through regulatory alignment, recycling innovation, and strategic public engagement.

Founded in response to the 2017 plastic bag ban in Kenya, KEPRO was established as a special purpose vehicle to help producers take full environmental responsibility for the post-consumption lifecycle of their products. With over 1,000 member companies and close collaboration with the Kenya Association of Manufacturers, KEPRO plays a central role in the implementation of the Sustainable Waste Management Act and EPR regulations introduced in 2024.

Odongo explains that KEPRO’s primary mission is to future-proof business models by encouraging adoption of circular business practices and ensuring compliance with evolving environmental laws. The organization addresses major hurdles such as the cost of compliance, helping members manage financial contributions through a technology-enabled EPR platform that ensures real-time data access and transparency.

With a clear focus on digital transformation, KEPRO has moved beyond manual filing to an interactive compliance system that supports self-declaration, helping reduce administrative burden and increase data confidentiality, especially among competitor-member companies.

Looking ahead to 2025, KEPRO expects growth in collection subsidies, technology investment, and waste compliance support. These budgets are directly tied to partnerships with waste management operators and recyclers, as KEPRO strengthens recycling ecosystems and champions recyclable packaging design. Odongo highlighted the shift by brands like Sprite from green to clear plastic bottles as a positive example of end-of-life product management aligned with recycling goals.

To drive consumer behavior change, KEPRO deploys a mixed communication strategy using digital campaigns, grassroots engagement, social dialogues, and community influencers to reinforce its message: “My waste is my responsibility.” This call to action urges all Kenyans to embrace waste segregation, proper bin use, and active citizenship in building a clean and healthy environment.

KEPRO’s three-year vision is to cement its leadership as Kenya’s premier producer responsibility organization, outpacing competition while scaling its partnerships and environmental impact. At the heart of its strategy lies a commitment to ESG, public-private collaboration, and ensuring that Kenyan businesses remain sustainable, competitive, and compliant in a rapidly evolving regulatory landscape.