Crown Paints: 60 Years of Experience Leading the Paint Sector in Kenya

Rakesh Rao, Group CEO of Crown Paints Kenya PLC, a brand that has 60 years of experience leading the paint sector in the country, explains what are the main competitive advantages of Crown.

“The most important competitive advantage is our dedicated employees. We have 60 years of experience leading the paint sector in this country. We are very distinct compared to our competitors. We have a lot of international partners who support us in technology. No other company has that. Every international company supplies quality raw materials. When they land in Kenya, they are looking for a partnership with Crown Paints. They are ready to sign off on an exclusive arrangement with us to support us with technology products. The quality of our products is tested in Germany, the US, and Belgium. We make sure to maintain those European and American standards for our products. The Kenyan market is very lucky that it is getting very high standard products in the market compared to any other companies today. We are the most innovative company. We have won many awards from various business communities such as COYA (Company of the Year Awards). We are able to provide extraordinary solutions to our customers for their painting needs, commercial or residential. We are very serious about protecting our customers’ home, wall, and interests. When you use Crown, it will protect your home for 5 to 10 years. On certain products, we can even provide a 15-year warranty. That is part of the exclusivity we have compared to other brands. Our network is one of the strongest being the oldest brand in this country. We have more than 1,500 retail outlets in Kenya. Across Africa we are up to 3,000 outlets now. You can find our products everywhere, even in small towns. It is one of the biggest advantages we have. We were known as a premium brand, but we have slowly started focusing on brands for the normal Kenyans also. We do not want Crown Paints to only be affordable for the premium sectors but want our brand to be affordable for every category. Our premium brands can meet the needs and expectations of professionals in the quality and longevity of the products. Housing is a big issue in our country. Low cost housing will start to drive big economic growth in this country. In that sector, we are proud to say that we are very competitive and we can meet those expectations of the contractors and users at a very competitive price”, says Rakesh Rao.

ABOUT CROWN PAINTS: Established in 1958, Crown Paints (Kenya) PLC has grown to a company with an annual turnover of KSH. 9 billion in 2020, producing 3 million litres of paint per month and employing slightly less than 1,000 staff members. It is listed on the Nairobi Stock Exchange and has regional operations in Uganda, Tanzania and Rwanda. Crown Paints is the most innovative paint company in East Africa, providing tailor-made solutions to the construction and retail segments of the market, with innovative products, services and world-class after-sales support.

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