Sasini PLC: Leading the Tea and Coffee Industry in Kenya with Diversification and Sustainability
In this exclusive interview, Sasini PLC Group Managing Director & CEO, Martin R. Ochien’g, outlines the company’s ambitious growth strategy 2023–2026, positioning Sasini PLC as a top tea company in Kenya and a leading coffee exporter in Kenya. The company’s diversification pillars span tea, coffee, avocado, and macadamia farming in Kenya, with exports reaching Pakistan, the UK, Europe, the U.S., and Asia. As one of the pioneers in the tea and coffee industry in Kenya, Sasini is also expanding into other African markets, including Rwanda, Uganda, Ethiopia, Tanzania, South Africa, Côte d’Ivoire, and Malawi, to reinforce its position as Africa’s top agricultural business.
The interview highlights Sasini PLC’s diversification in tea, coffee, macadamia, and avocado, alongside strategic partnerships and M&A opportunities in African agribusiness, including sugarcane and cashew ventures. Ochien’g emphasizes sustainable agriculture in Kenya, with strong ESG initiatives, including the commissioning of a 1.5MW solar plant in 2023. Sasini is recognized as a leading corporate in ESG in Kenya, aligned with the United Nations Global Compact Kenya, where Ochien’g chairs Africa’s largest sustainability network of over 300 companies.