Incentives for Painters in Kenya: Team Kubwa Loyalty Program and Training Programs by Crown Paints

Rakesh Rao, Group CEO of Crown Paints Kenya PLC, explains what type of incentives the company provides to painters in the country, mentioning the Team Kubwa loyalty program, as well as training programs.

“Painters are our first customers. It is important for us to take care of them. We launched a painter loyalty program called Team Kubwa where painters buying any tin of Crown Paints will receive incentives and an award or bonus. Once a painter is stored in the system, we have his full data: which locations he has done work in, which customers he is associated with, etc. We have a full track of our painters’ buying trends. For example, if a painter only buys three products, we would definitely want to reach out to him and find out why he is not buying the rest of our 200 products. Maybe he is not getting work or he is not aware. So, we would reach out through our database and connect with him and have an interaction with him and offer our training programs to continue education. This year, we trained more than 40,000 painters on our products and applications. It is really helping them to scale up their knowledge, increase their income, and improve their lifestyles. We are certifying them as professional painters. They feel very honored and they become more loyal to us. We really care about their knowledge, how we can improve their lifestyles, and how they can become better painters. They also improve their social status as a professional painter. We have 150,000 painters in our database currently. An average of 50,000 painters buy paint every month and we track what they are doing every month”, says Rakesh Rao.

ABOUT CROWN PAINTS: Established in 1958, Crown Paints (Kenya) PLC has grown to a company with an annual turnover of KSH. 9 billion in 2020, producing 3 million litres of paint per month and employing slightly less than 1,000 staff members. It is listed on the Nairobi Stock Exchange and has regional operations in Uganda, Tanzania and Rwanda. Crown Paints is the most innovative paint company in East Africa, providing tailor-made solutions to the construction and retail segments of the market, with innovative products, services and world-class after-sales support.

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