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Kenya Report
Marcopolis presents Kenya Report focused on topics such as investments, doing business, economy and regional integration, featuring interviews with Kenya's leaders. The sectors under review in this issue are agriculture, banking, energy, industry, telecom, IT, tourism, logistics and many more.
Videos3.6.2022
Crown Paints Kenya: Setting High International Standards to Serve Customers in a Better Way
Rakesh Rao, Group CEO of Crown Paints Kenya PLC, explains why the paint company is still on top of the game after 64 years of existence, despite the competitive nature of the paint industry in Kenya.
"At Crown Paints, we set our standard very high at the international level. We continue doing gap analysis to see what we can do best. We have never compared ourselves to what the African market paint companies offer to the customers, but we are the people who are setting very high international standards to serve the customers in a better way, with more innovative ideas which others cannot even think of. That is what is keeping us on top and as the brand leader in the market here", says Rakesh Rao.
"Our competitive advantage is brand heritage. Our company has been around for 64 years, and that is one of our biggest achievements. The second is trust – trust in the quality and trust in the longevity of our brand. When people use Crown brands, they are so happy that they are able to save cost on a long-term basis. The colors never fade. These are advantages which we have over our other competitors. Third is our innovations. We are the most innovative brand compared to other brands. We continue to add new products in the market. We have also been able to provide a lot of digital solutions such as the Crown Colour App, which includes Crown colour visualizers. We have our digital dashboard painter platform called Team Kubwa where we have been able to connect with all the painters and get information about all our territories, how our painters are buying paints, continuous feedback from the market, and then what action can be taken, what products these people are buying, and what products they are not buying. Accordingly, we do a lot of demand generation activities across the region in spite of being a brand leader. We have never taken anything for granted and we keep on hammering and launching new products and trying to create demand generation and awareness about all the new products among the customers", he adds.
CONTACT DETAILS:
WEBSITE: www.crownpaints.co.ke
ADDRESS: P.O. BOX 78848 - 00507, Likoni Road, Industrial Area, Nairobi, Kenya
PHONE: (+254) 0202 165 703/5/6, 0203 2751
CALL CENTER: 0709 887 000
EMAILS: This email address is being protected from spambots. You need JavaScript enabled to view it. / This email address is being protected from spambots. You need JavaScript enabled to view it. / This email address is being protected from spambots. You need JavaScript enabled to view it.
MORE CONTENT:
INTERVIEWS:
• Crown Paints Kenya PLC: The Undisputed Paint Market Leader in Kenya
• Crown Paints Introduces New Products and Increases Capacity in East Africa
VIDEOS:
• Assessment of the Paint Sector in East Africa by Rakesh Rao of Crown Paints
• Crown Paints: 60 Years of Experience Leading the Paint Sector in Kenya
• Discover Crown Colour App by Crown Paints Kenya: An Overview by Rakesh Rao
• Incentives for Painters in Kenya: Team Kubwa Loyalty Program and Training Programs
• Construction Sector in Kenya: Current and Future Projects of Crown Paints Kenya PLC
• Permacote Ultraguard Silicone Paint and Dr Fixit: Waterproof Products by Crown Paints
• Crown Paints: Floor, Coating and Paint Solutions for the Industrial Sector in Kenya
• Crown Paints: Setting High International Standards to Serve Customers in a Better Way
ARTICLES:
• Paint Manufacturer Crown Paints Kenya Invests Ksh 10m in Mombasa Showrooms
• Kenya’s Leading Paint Manufacturer Unveils Granite Finish Paint for Multiple Surfaces
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