Marcopolis presents Kenya Report focused on topics such as investments, doing business, economy and regional integration, featuring interviews with Kenya's leaders. The sectors under review in this issue are agriculture, banking, energy, industry, telecom, IT, tourism, logistics and many more.
Developed in conjunction with Ext-Joom.com
Rakesh Rao, Group CEO of Crown Paints Kenya PLC, explains what type of incentives the company provides to painters in the country, mentioning the Team Kubwa loyalty program, as well as training programs.
"Painters are our first customers. It is important for us to take care of them. We launched a painter loyalty program called Team Kubwa where painters buying any tin of Crown Paints will receive incentives and an award or bonus. Once a painter is stored in the system, we have his full data: which locations he has done work in, which customers he is associated with, etc. We have a full track of our painters’ buying trends. For example, if a painter only buys three products, we would definitely want to reach out to him and find out why he is not buying the rest of our 200 products. Maybe he is not getting work or he is not aware. So, we would reach out through our database and connect with him and have an interaction with him and offer our training programs to continue education. This year, we trained more than 40,000 painters on our products and applications. It is really helping them to scale up their knowledge, increase their income, and improve their lifestyles. We are certifying them as professional painters. They feel very honored and they become more loyal to us. We really care about their knowledge, how we can improve their lifestyles, and how they can become better painters. They also improve their social status as a professional painter. We have 150,000 painters in our database currently. An average of 50,000 painters buy paint every month and we track what they are doing every month", says Rakesh Rao.
ABOUT CROWN PAINTS: Established in 1958, Crown Paints (Kenya) PLC has grown to a company with an annual turnover of KSH. 9 billion in 2020, producing 3 million litres of paint per month and employing slightly less than 1,000 staff members. It is listed on the Nairobi Stock Exchange and has regional operations in Uganda, Tanzania and Rwanda. Crown Paints is the most innovative paint company in East Africa, providing tailor-made solutions to the construction and retail segments of the market, with innovative products, services and world-class after-sales support.
WEBSITE: www.crownpaints.co.ke
ADDRESS: P.O. BOX 78848 – 00507, Likoni Road, Industrial Area, Nairobi, Kenya
PHONE: (+254) 0202 165 703/5/6, 0203 2751
CALL CENTER: 0709 887 000
EMAILS: This email address is being protected from spambots. You need JavaScript enabled to view it. / This email address is being protected from spambots. You need JavaScript enabled to view it. / This email address is being protected from spambots. You need JavaScript enabled to view it.
INTERVIEWS: • Crown Paints Kenya PLC: The Undisputed Paint Market Leader in Kenya • Top Player in Kenya's Paint Market Introduces New Products and Increases Capacity
VIDEOS: • Assessment of the Paint Sector in East Africa by Rakesh Rao of Crown Paints • Crown Paints: 60 Years of Experience Leading the Paint Sector in Kenya • Discover Crown Colour App by Crown Paints Kenya: An Overview by Rakesh Rao • Incentives for Painters in Kenya: Team Kubwa Loyalty Program and Training Programs • Construction Sector in Kenya: Current and Future Projects of Crown Paints Kenya PLC • Permacote Ultraguard Silicone Paint and Dr Fixit: Waterproof Products by Crown Paints • Crown Paints: Floor, Coating and Paint Solutions for the Industrial Sector in Kenya • Crown Paints: Setting High International Standards to Serve Customers in a Better Way • Leading Paint Company Crown Paints Kenya Sponsors the Chairmans Prize Golf Tournament • Crown Paints Kenya PLC to Expand Capacity and Product Range to Meet Growing Demand • Painting Success Across Borders: Discussing Strategy with Rakesh Rao of Crown Paints Kenya • Digital Transformation and Business Evolution: A Talk with Rakesh Rao of Crown Paints Kenya • Unveiling Innovation: Rakesh Rao Presents Latest Products by Crown Paints Kenya PLC
EXECUTIVE PROFILE: • Rakesh Rao, Group CEO of Leading Paint Company Crown Paints Kenya PLC
LATEST NEWS: • Paint Manufacturer Crown Paints Kenya Invests Ksh 10m in Mombasa Showrooms • Kenya’s Leading Paint Manufacturer Unveils Granite Finish Paint for Multiple Surfaces • Crown Paints PLC: Moyo Primary School in Kajiado County Crowned with a Facelift • Misufini Primary School Emerges Top of this Year’s Crown Your Art Competition • Crown Paints Partners with I&M Bank to Provide Stock Financing for Dealers and Customers • Leading Paint Firm Crown Paints Signs Partnership with Jambojet to Boost Education in Kenya • Crown Paints is The Fastest-Growing Kenyan Brand According to Brand Finance Kenya 25 2023 • Crown Paints Kenya Supports Initiative to Raise Funds for Education Bursary and Polio Eradication • Brands Awards Kenya: Leading Paint Manufacturer Crown Paints Achieves Starbrands Status
FAIR USE POLICY This material (including media content) may not be published, broadcasted, rewritten, or redistributed. However, linking directly to the page (including the source, i.e. Marcopolis.net) is permitted and encouraged.