Real Estate Development in Ghana: Competitive Advantages of Clifton Homes

Ann Brewin, CEO of Clifton Homes, explains what are the main competitive advantages of the company, and what makes it different from other real estate developers in Ghana.

“We are very dogmatic about delivering on time and keeping our quality high. We are passionate about it. A lot of developers here have perhaps one project. We have always been in this for the long-term. That means that we need to keep our standards high and we need to worry not just about the next six months, but the next six years, the next ten years. That molds the way we behave. Linked to that is the fact that we design our buildings, we build them, we sell them, and we manage them after handover as well. There are a lot of developments here which look fantastic in the marketing 3Ds, but when they are delivered, the actual product does not match. Or, they look fantastic on handover, but within two years, the developer has left the project and the facilities management has not been up to scratch and they fall below standard. So, clients find it reassuring that we have a long-term relationship with them right from that initial sales contact through the build process, at handover, and then post-handover through facilities management. For those of our clients who buy for buy to let, they often use us as their lettings agent as well. That creates pressure on us because we cannot just build a development and flee. We have to try and impress our clients over the long-term. We are not perfect. I always say to people never to trust a developer that says they are perfect because no one is. But that long-term relationship means we try our very best to impress our clients, not just in the marketing brochure, not just when they take their keys, but five years afterwards as well”, says Ann Brewin.

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