Gerardo Segura Reveals How Storage Central Kenya Dominates the Self-Storage Market

Gerardo Segura, CEO of Storage Central Kenya, discusses the competition in Nairobi’s self-storage sector, explains how Storage Central stands out from other self-storage companies, and shares the company’s expansion plans for the region.

“Regarding competition, we differentiate ourselves from traditional moving and security companies by offering transparent pricing, modern facilities, and strategically located sites that enhance accessibility for our clients. Document management firms, which charge based on storage volume, often prove less competitive for clients requiring larger-scale storage solutions compared to our flexible offerings. We cater to diverse sectors, ranging from healthcare logistics for NGOs to document storage for legal and accounting firms, delivering tailored solutions that address specific client requirements. To illustrate our growth trajectory, we are currently adding an average of 60 new customers per month, We currently onboard an average of two new customers each day. Over the past three and a half years, we have served more than 1800 clients. However, we believe this is just the beginning for us. Our strategy involves expanding to four stores in Nairobi, two in Dar es Salaam, and potentially one or two in Kampala. Looking further ahead, considering ventures into larger markets like Nigeria, which holds significant potential for our business. 60% of our customers are residential, and 40% are businesses and NGOs. However, in terms of leased space, it is an even 50-50 split. Our primary competitive advantage lies in being pioneers. We are the first movers in this sector, scaling self-storage operations with a focus on quality and reliability”, says Gerardo Segura.

FAIR USE POLICY
This material (including media content) may not be published, broadcasted, rewritten, or redistributed. However, linking directly to the page (including the source, i.e. Marcopolis.net) is permitted and encouraged.