Storage Central: Leading Self-Storage Solutions for East Africa’s Growing Market

Storage Central is the pioneer developer of modern self-storage in East Africa. Our mission is to address the growing logistical needs of households, small businesses, and impact organizations, many of which lack access to the advanced infrastructure that large corporations enjoy. The small business sector is the backbone of East Africa’s economy, contributing significantly to employment and wealth creation. By providing efficient, affordable, and scalable storage and logistics solutions, Storage Central plays a crucial role in leveling the playing field for these businesses. Our efforts directly support East Africa’s progress toward the United Nations’ Sustainable Development Goals (SDGs), including formal job creation (SDG 1), gender equality (SDG 5), good health and well-being (SDG 3), decent work and economic growth (SDG 8), and the development of robust infrastructure (SDG 9).

Storage Central offers an integrated suite of services that includes secure storage with 24 Hour CCTV video surveillance, mini-logistics, and co-working spaces, all available at clean, well-maintained, and strategically located facilities. Our first flagship facility, a five-story building situated along Mombasa Road in Nairobi, was inaugurated in October 2020. Since then, thousands of customers have utilized our services, with the company currently onboarding approximately 60 new customers each month. Storage Central has quickly become a trusted partner for a diverse clientele, including individuals, microbusinesses, and corporate entities.

Leadership in East Africa’s Storage Sector
Storage Central aspires to become the premier self-storage provider in East Africa. The company plans an expansion to operate a mega-store spanning nearly 92,000 square feet, designed to accommodate a wide array of client needs. Looking ahead, Storage Central is in the process of raising funds to construct two additional state-of-the-art facilities in Nairobi by 2025. These new stores will further expand our reach, reinforcing our position as a market leader.

As we enter our fifth year of operation, Storage Central has successfully met all its initial milestones, including issuing dividends by year four, which is a testament to our business model’s strength and the dedication of our management team. With a clear vision for the future, our leadership is committed to scaling the company to a valuation of USD 100 million within the next five years. This ambitious goal is driven by our deep understanding of the market, coupled with a keen ability to adapt and innovate. By remaining flexible and responsive, Storage Central continues to meet the evolving needs of our diverse clientele, which includes residential customers, MSMEs, NGOs, and government agencies.

A Unique Value Proposition
Storage Central sets itself apart by offering a service unmatched in the region. We understand the importance of providing clean, safe, and secure storage in prime locations, ensuring that our facilities remain accessible and convenient for all our clients. Additionally, we cater to MSMEs in need of professional environments, offering them small yet functional spaces to operate efficiently. Our facilities serve as more than just storage solutions; they are catalysts for the growth of entrepreneurs and small enterprises, helping them operate in settings that promote professionalism and business success.

Long-term Strategic Vision
Storage Central’s growth strategy centers on building a customer-centric brand that is synonymous with trust, quality, and innovation. We aim to foster strong brand recognition and customer loyalty by continuously refining our service offerings and expanding into new markets. Our future plans include the development of 15 to 20 self-storage facilities across high-growth urban centers, such as Nairobi, Dar es Salaam, Kampala, Kigali, and Mauritius. These facilities will be designed to meet the needs of a growing and increasingly diversified clientele, ensuring that we remain a vital part of East Africa’s rapidly evolving economic landscape.

Founders and Leadership Team
Storage Central was founded by Gerardo Segura and Nicholas Sadron, two seasoned professionals with extensive experience in both the storage and investment sectors. Gerardo Segura is the founder of Mas Espacio S.A., the first self-storage company in Argentina, which has since expanded to Uruguay and Paraguay. His career in investment banking, with roles in both London and Buenos Aires, has provided him with the insights and expertise necessary to build successful ventures across multiple regions.

Nicholas Sadron, a highly regarded strategic business consultant, brings a wealth of experience from his previous work in healthcare venture capital at Domain Associates. His vision and leadership have been pivotal in guiding Storage Central’s growth, ensuring that the company remains agile and responsive to market demands. The founders are supported by a dedicated management team that shares their passion for innovation and growth, positioning the company for continued success.