Silafrica Kenya Discusses Yogurt Consumption Trends and Cup Options in Light of McKinsey Findings

The yogurt industry has experienced a significant boom in recent years, with consumers increasingly gravitating towards healthier and more convenient snacking options. Yogurt cups, available in various sizes, have become a staple in many households worldwide. In this article, we will analyze yogurt consumption trends and explore how packaging innovations like stretch wrap contribute to supply chain efficiency when transporting packaged yogurt to retail/fulfilment centres. We will focus on four yogurt cup sizes: 100ml, 150ml, 200ml, and 250ml, utilizing data from McKinsey, Statista and other reputable sources.

According to McKinsey & Company’s research, yogurt consumption has been steadily rising, with annual global sales reaching approximately $85 billion in 2021. The 150ml cup size has emerged as the most popular choice among consumers, accounting for 36% of total yogurt sales. This preference is likely driven by the balance of portion size and convenience it offers.

The 100ml cup size follows closely, making up 30% of total sales, as many consumers find this smaller portion suitable for snacking or incorporating into their daily meals. The 200ml and 250ml cup sizes account for 20% and 14% of sales, respectively. These larger sizes are typically favored by families or those seeking a more substantial snack or meal replacement.

Several factors contribute to the growing demand for yogurt. Health-conscious consumers are attracted to the product’s nutritional benefits, such as being a good source of protein, calcium, and probiotics. The shift towards on-the-go consumption and convenient snacking options has also driven the popularity of yogurt in varying cup sizes.

Moreover, the rise of plant-based diets and an increasing focus on sustainability have led to the introduction of alternative yogurt options, such as almond, soy, and coconut-based yogurts. These alternatives have expanded the market and provided consumers with more choices, catering to diverse dietary preferences and needs.

Transit dynamics as packaged yogurt goes from production to retail centres/fulfilment centres have made the yogurt industry recognize the importance of packaging and supply chain efficiency. Utilizing stretch wrap to secure packaged yogurt during transportation has proven to be an effective measure with benefits including protection, stability, efficiency and sustainability. Stretch wrap provides a protective barrier against dirt, moisture, and other contaminants, ensuring the packaged yogurt arrives in pristine condition while also securing the packaged yogurt, reducing the risk of damage during transit and minimizing product loss.

Using stretch wrap also streamlines the packaging process, increasing the speed at which packaged yogurt can be prepared for shipment and reducing labor costs.

The growth in yogurt cup consumption is evident across the various sizes ans as consumers continue to prioritize health, convenience, and sustainability, the yogurt industry must adapt and innovate to meet their needs. Embracing packaging solutions such as yogurt cups in varying sizes and stretch wrap will therefore be an effective means of maximizing supply chain efficiency and meeting consumer demand.

Locally, Silafrica Kenya, the leading FMCG plastic packaging solutions provider in East Africa, has solutions across the different yogurt cup sizes and has made them available to multinationals and SMEs at affordable costs. Utilizing them, while also using stretch wrap, another solution the company provides, will therefore have a huge impact in having your company meet consumer demands and increasing supply chain efficiency ultimately leading to incredible financial reports and inevitable company growth.

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