Stories

In this in-depth interview, Aaron Tawiah, CEO of Estaaron Ventures Limited, shares the inspiring journey of building one of Ghana’s leading construction materials suppliers and real estate developers. Starting in 2010 with just two containers and a small shop, Estaaron Ventures has grown into a major cement distributor in Ghana, with over 17 branches nationwide and plans to reach 20 by year-end.

Aaron explains how his background working at Krane Construction Limited shaped his understanding of the construction industry in Ghana, enabling Estaaron to provide expert guidance on building materials, cement supply, iron rods, and construction project management. The company is recognized as a major CIMAF cement distributor in Ghana and a partner of Fabrimetal iron rods, ensuring quality from sourcing to delivery.

Beyond supplying building materials in Ghana, Estaaron has expanded into real estate development. Their projects include townhouses in Accra, studio apartments in Accra, and future developments in Spintex and Aburi. The company’s estates promote green real estate in Ghana, with features like solar-powered estates, biogas waste treatment plants, and energy-efficient housing.

Estaaron Ventures aims to deliver affordable housing in Ghana, targeting price ranges of GHS 100,000–130,000 while maintaining quality. The estates include high-end amenities such as restaurants, gyms, swimming pools, and 24/7 janitorial services. Aaron emphasizes honesty and transparency in real estate, ensuring that what is marketed matches the final build.

He also discusses the challenges and opportunities in Ghana’s real estate market, including the impact of the cedi’s fluctuations on property pricing and real estate investment. The company is exploring real estate projects in Dubai, aiming to replicate their townhouse concept design and space-conscious architecture in the UAE market.

Estaaron Ventures places strong value on partnerships and customer service in construction supply, offering prompt delivery and building long-term relationships with cement retailers, building contractors in Ghana, and individual customers. Their five-year strategic vision includes expanding to 50 branches, growing their affordable homes portfolio, and deepening partnerships with Republic Bank Ghana and Ghana Home Loans to finance mortgage solutions in Ghana.