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StoriesSeptember 12, 2022
Leading Packaging Solutions’ Manufacturer Silafrica Discusses How Packaging Types Influence Yogurt Sales
- Written by Sandra Francisco
- Published: September 12, 2022
With increasing awareness of cognitive based factors that influence consumer willingness to purchase a product, brands are aligning their products to meet the factors and ride on them to edge out competition.
This has been used by brands like Red Bull, whereby filling trash cans with Red Bull cans all over London, they created an illusion of popularity hence showing a ‘social proof’, which significantly increases purchase decisions – at this point people thought Red Bull was popular for a reason and therefore were just gonna buy it.
Other top brands like Coca Cola, Nike and Apple, have for years too leveraged cognitive factors to drive their brands to world dominance.
With that in mind, it would only be a matter of time before top data institutions and research centres study factors affecting purchase decisions across other industries. World leading consumer report firm statista.com published a report showing volume sales by type of yogurt packaging for the year 2021. The findings are as follows:
Yogurt Cups |
63.6% |
Yogurt Tubs |
21.1% |
Served Yogurt |
10.8% |
Yogurt Tubes |
4.1% |
Others |
0.4% |
From the findings, it’s clear consumers prefer yogurt cup packaging over other types of packaging, or perhaps the market is flooded by yogurt cup type of packaging – any could be the case. Research published on Multidisciplinary Digital Publishing Institute, however, shows the percentages have nothing to do with the market being flooded by yogurt cup type of packaging but everything to do with cognitive based factors influencing purchase decisions. By studying how the graphic, color and label of yogurt packaging affect purchase decisions, the report was able achieve the following findings:
| Feature | Attribute | Influence factor |
|---|---|---|
Graphic |
Abstract Graphic Textual Graphic Concrete Graphic |
-0.026 -0.015 0.042 |
Color |
Cool Color Warm Color |
-0.025 0.025 |
Label |
Simple Label Text Complex Label Text |
0.027 -0.027 |
These findings are well supported with the world best selling yogurt of 2021, Yoplait, which has all the top attributes, that is, concrete graphic, warm color and simple label, and racked in a whooping 927.1 million in 2021 revenues.
So how does your brand align to capitalise what the leading brands have been doing over the years, that is leveraging cognitive based factors influencing purchase decisions? In the yogurt market, one technology answers that: In-Mold Labeling. IML is a cutting-edge method of plastic molding and container manufacturing that can get your packaging achieve the 3 cognitive-based factors and be on the same level of attractiveness and quality as the world’s best selling yogurts, consequently boosting your sales.
This revolutionary technology in the packaging industry comes with additional benefits, which include:
1. High resolution labels making your packaging extremely eye-catching to customers, and the more the eyeballs a product gets, the more sales potential.
2. A smooth and scratch proof surface for a lasting branding, which is important for brand awareness.
3. Easy and stress free changing of label design to reflect promotions or holidays. This also gives you the flexibility to try out different designs and see which one customers prefer.
4. Fast manufacturing time, which will translate to a short lead time, consequently short process and cash cycles.
Silafrica, the leading FMCG packaging manufacturer in East Africa, was among the first companies in East Africa to adopt IML technology in yogurt cup packaging. Being a leading champion of circular economy in Africa, Silafrica uses other technologies like ThingTrax to reduce the volume of material needed per packaging without compromising the structural strength, passing the material savings to the customer. With an amazing customer support team and affordable minimum order quantity volumes, Silafrica is one of the best partners a company could work with for yogurt packaging in East Africa.
ABOUT SILAFRICA: Silafrica has been the leading manufacturer and supplier of the most innovative and sustainable rigid plastic packaging solutions for beverage, food, personal and home care, and chemicals since 1967.
CONTACT DETAILS
WEBSITE: https://silafrica.com
LINKEDIN: www.linkedin.com/company/silafrica
TWITTER: https://twitter.com/silafricakenya
ADDRESS: Westlands Business Park, Chiromo Lane, 7th Floor, Nairobi, Kenya
CONTACT: (+254) 722 330 476
EMAIL: This email address is being protected from spambots. You need JavaScript enabled to view it.
ABOUT AKSHAY SHAH: www.linkedin.com/in/akshayshahafrica
MORE CONTENT
INTERVIEWS:
• Quality Packaging for Food and Beverage, Personal Care and Paint in Kenya and East Africa
• Discussing Latest Trends in the Packaging Industry in East Africa with Akshay Shah of Silafrica
• East African Packaging Industry: Akshay Shah Explains How Silafrica is Championing Circularity
• Silafrica: The Packaging Company Committed to Providing Innovative Plastic and Packaging Solutions
• Discussing the Importance of Recycling Initiatives in Packaging with Gavin Dehning of Silafrica
VIDEOS:
• Silafrica Commits to Only Manufacture 100% Recyclable Rigid Plastic Packaging by 2025
• Kenya Packaging Industry: Performance Delivery, Technology Leadership and Circular Economy
• Silafrica: Helping the Plastic Packaging Sector Move to a Circular Economy Model
• Silafrica: Solutions for Beverage Companies to Move Towards Recyclable Packaging
• Leading Kenyan Plastic Packaging Manufacturer Silafrica Introduces Recyclable Stretch Wrap
• Silafrica Kenya to Push the Boundaries of Circular Economy in the Packaging Industry
• Leading Packaging Manufacturer in East Africa Talks Recycling Trends in the Packaging Industry
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• Uninterruptible Access to Water: Discover the SIMTANK H2O Smart Water Storage Solution
• In-Mould Labelling for Attractive and More Recyclable Packaging: The Silafrica Yoghurt Cups
• East Africa’s Leading FMCG Packaging Manufacturer Introduces Recyclable Multipurpose Crates
• Water Security: The Many Factors to Consider Before Choosing a Water Storage Solution
• Leading Packaging Solutions’ Manufacturer Discusses How Packaging Types Influence Yogurt Sales
• Packaging Sector: The Factors to Consider When Choosing a Thinwall Packaging Manufacturing Partner
• Packaging Industry in Kenya and East Africa: Sustainable Production and Consumption with Silafrica
• Silafrica Kenya: Sustainable Plastic Packaging Solutions for Sustainable Cities and Communities
• Silafrica’s Game Changing Fruit and Vegetable Export Crates Win Packaging Innovation of the Year
• Silafrica Kenya Talks Navigating Changes in the FMCG Value-Creation Model Through Packaging
• Kenya Packaging Industry: Silafrica Discusses the Cost Savings of Thin Wall Packaging in Big Pharma
• Packaging Industry: Silafrica Talks Revolutionizing Product Preservation with Cutting-Edge Technology
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