Good Reputation: The Main Focus for Marketing and Advertising Agency The Channel MENA

Hala Tfayli, Founder and CEO of The Channel MENA, a creative marketing and advertising agency headquartered in Kuwait, shares her vision for the future. The Channel MENA provides a wide range of services, including: strategy and market auditing, content marketing, social media and digital marketing, advertising, branding, etc.

“I never planned, really, for where we are today. The only thing that I was really planning for all the time is to make sure that we are building a good reputation because this is what is going to last. This is what is going to make our current relationship with clients long term relationships. Building a reputation by itself means a lot of things. It does not mean we do not make mistakes because we do. But, it means we fix them in the right way and we make up for them in the right way. It is that feeling of safety that I would love to make sure is always there. However we grow, with any client that comes onboard, we never, ever compromise our service from one client to another. With planned growth and expansion, you never know what is going to happen and you could only plan for your next three months. But planning for long term relationships, a good reputation, making sure we are agile and we are aware of the future of advertising as much as we can be is what I want to plan for in the next few years”, says Hala Tfayli.

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