Discussing Kuwait Resources House’s Scope of Business and Competitive Advantage

Mohammad E. Al-Muaili, CEO of Kuwait Resources House, discusses KRH’s scope of business and competitive advantage. KRH is a turnkey solutions provider delivering on its core business pillars: HR solutions, integrated logistics services and KRH Academy.

“First of all, we are in the service industry, but with the evolution of the company throughout the years, we have increased more of our services and developed and evolved to the level we are at today. We are in HR solutions and the life support business. On the HR side, what we usually provide is the recruitment services, legalization, the payroll, we handle the traveling, we handle the whole nine yards when it comes to the HR solution to any company. We are your HR department. On the other hand is the life support which is the complement product of the HR. For your employees, we would handle their accommodation, the transportation, the catering, the laundry, if there is a requirement for project management or a need even for heavy equipment. We were proud to announce in 2019 the establishment of KRH Academy which is more centered on training the blue collars and having them be certified to the needs of the clients themselves”, says Mohammad E. Al-Muaili.

“When we started in 1991, the business itself was focused mainly on the defense sector. In 1991, when we had the liberation of Kuwait, the army had to be here with a base in Kuwait and they were required to be settled in. They found out that there was a shortage of having all the support from the labor side in order to go ahead and gather doing other business administrations that requires different nationalities and different support and different capabilities. This is where we came in. We told them they were on their own as for the army and the contractors, but we would provide the manpower, we would provide the service, we would handle everything in the proper way. At that time, it was called a labor broker. But the terminology that we always try to develop is that we provide for your needs and we upgrade. There is a misperception between being a labor provider and doing human trafficking. This is a major issue that we face in the Middle East. There are a lot of people that try to confuse these things. At KRH, we tried not only to go against that, but also to educate the market about it, because that not only affects the business, it affects the whole country’s economy itself. As for the competition, something that I heard on the first day I joined from the owner that I still repeat to my employees because this is something we believe in is that our own competition is ourselves. We always try to compete with ourselves in order to improve our business as we are in the service industry. If we just stick with what we do every day, we will be behind. So, what we need to do is always develop ourselves and have a continual improvement. That is something that we always focus on, including myself, and this is something that has kept us in the race. We do not see who the competitor is. We just compete with ourselves. That is what makes the company grow well year by year”, he adds.

For more information, please visit: https://www.krhkw.com.

FAIR USE POLICY
This material (including media content) may not be published, broadcasted, rewritten, or redistributed. However, linking directly to the page (including the source, i.e. Marcopolis.net) is permitted and encouraged.