Ordering Fruits and Vegetables Online Made Easy With Aljawda’s Unique Business Model

Talal Al Ibrahim, Founder at Ibra and Co-Founder of Aljawda, discusses Aljawda’s unique business model in Kuwait. The company gathers farmers, farm owners, restaurants, restaurant groups, consumers, etc., in one entity, and makes it easy to order quality fruits and vegetables online.

“Aljawda does not have a specific place in the sector because it is the first of its kind. Aljawda came into a really big, but monopolized market estimated at almost $2 billion. We went in with a completely different model in terms of having a closed joint stock company with 15 founders in the beginning and then raising 2 million KD or 7 million USD with 200 investors. The whole idea of Aljawda is having all parties involved in one company and entering the market together. So, you would have farmers, you would have farm owners, you would have restaurants, you would have large restaurant groups, and you would also have companies that utilize and use fruits and vegetables within the investors. They are all stakeholders and they are important stakeholders. This is the way that we have tried to penetrate the market since we started”, says Talal Al Ibrahim.

“The company decided to have different sections in terms of who is getting what stock and the maximum that each one can have. We had a portion for large restaurant groups. They were very important to be with us from the beginning because they have a large consumption base and we needed that for the revenue. Also, it helped with credibility, of course, in the market. We also had farmers and farm owners come in because the stakeholders used to not have any connections. So, Aljawda became the connection between all of them. Then you have the different channels that exist in Kuwait. We have over 60 co-ops, approximately 150 branches, supermarkets, mini markets, etc. All of these accumulate to a $2 billion per year industry. That market was owned by only a couple of individuals. We knew that we could not penetrate the market unless we joined hands together as one, and this is what we did and this is what we are doing”, he adds.

ABOUT ALJAWDA: Aljawda is a closed joint stock company made up of 200 investors, gathering farmers, farm owners, restaurants, restaurant groups, consumers, etc., in one entity. Aljawda makes it possible to order and buy quality fruits and vegetables online through the Aljawda app. From greens to onions, tomatoes, cotton candy grapes and baby mangoes, the fruits and vegetables wholesaler offers a wide range of products to the Kuwaiti market.

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