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StoriesDecember 19, 2019
Newline Limited: A Leading Manufacturer of Office Furniture, Kitchens and Home Products in Kenya
- Written by Sandra Francisco
- Published: December 19, 2019
Newline Limited is a manufacturer of office furniture, kitchens and various home products in Kenya, which was established in Nairobi in July 1998 with the objective of being the main office furniture supplier in the Kenyan market. The company introduced a new concept in modular furniture without compromising on quality and has expanded its operations by offering clients a 5-year guarantee and a 5-year back-up service on the purchased products, thus in case of factory defects, Newline can exchange or repair the furniture at no extra cost within the 5 years. The company has introduced furniture that is double the quality of the existing furniture in the market without changing the price. This has gained them the support and the help from their clients in becoming the leaders in the market.
In 2008, they changed the direction of the company by investing in high-tech machinery which enabled them to start manufacturing furniture locally at their factories located off Mombasa Road, Nairobi. Since then, Newline was no longer a furniture seller only, but a furniture manufacturer as well.
The company has a strong workforce of over 80 employees providing services in sales, marketing, interior design, logistics, production, assembly, packing and general administration. Newline Limited is now supplying to the biggest government and private bodies in Kenya like KCB (Kenya Commercial Bank), Chase Bank Kenya Ltd, Kenya Revenue Authority, National Bank, Kenya Women Finance Trust and Eagle Africa Insurance Brokers, among others.
With the confidence that the company gained in the market, it started manufacturing kitchen cabinets and bedroom wardrobes in the beginning of 2010. Believing that clients comfort and satisfaction comes first, Newline continuously works on new technologies to ensure that this need is met.
Newline products meet both office and home requirements, and are manufactured to meet Turkish (TSE) and German (DIN) standards. These are standards benchmarked to various features, including quality, design, durability and reliability.
In the office furniture category, Newline has introduced a wide range of products that best suits each one of its clients. Their products are of international standards and include, among others: office desks and chairs that range from executive to secretarial/clerical, filing cabinets, conference chairs and tables, auditorium chairs and reception area furniture.
The company also manufactures and installs kitchen cabinets, bedroom wardrobes and bathroom units according to the customer's needs. It can also supplement the kitchens with a wide range of TEKA brand of kitchen appliances, which are a German brand.
In its home products category, Newline provides various options for windows, doors, laminated floors and aluminium railing, which can be used for stairwells, balconies, bathrooms, etc.
For more information, please visit: newline.co.ke.
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