Mobile Virtual Network Operator Virgin Mobile Enters the Kuwaiti Telecom Market

Benoit Janin, CEO Kuwait at Virgin Mobile Middle East and Africa, shares his thoughts on the mobile telecom services sector in Kuwait and explains why Virgin Mobile Middle East and Africa, the leading mobile virtual network operator in the MENA region, decided to enter the Kuwaiti telecom market.

“On the one hand, Kuwait sounds like a very saturated market because the mobile penetration is close to 150%. The mobile internet penetration is one of the highest in the world, if not the highest. Data consumption is actually the highest in the world. Social media penetration is super high. On the other hand, the market somehow is very standard. What the major players are doing is quite similar from one to another. They have similar offers, they have similar type of quality of service, the same on the network side in terms of customer service, etc. There are not many differentiations in the market, and this is where we definitely have a role to play. Our goal here is not to become the market leader, but we have some very specific target segments where we want to be the leading player”, says Benoit Janin.

“Virgin Mobile Middle East and Africa is the leading mobile virtual network operator in the MENA region with a specific focus on GCC. So, it was a natural decision for us to decide to pursue the opportunity to enter the Kuwaiti market when the regulator here, CITRA, decided to go on for MVNO license. Our purpose at Virgin Mobile is to make mobile better. We are very excited about the opportunity to delightfully surprise our consumers because we have an authentic approach to mobile, heartfelt service, and we really want to give them a first class customer experience. We want to provide them with a platform to celebrate creativity. Quite simply, we want our customers to fall in love with mobile all over again”, he adds.

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