Kuwait: Sameer Al-Dahan Presents Luxury Fit Out Contractor Dahan General Trading and Contracting Co

Eng. Sameer Al-Dahan, Founder and Managing Partner of Dahan General Trading and Contracting Co in Kuwait, presents the company and explains what are the challenges of being a luxury fit out contractor for high-end brands such as Hermes, Dior, Gucci and Balenciaga.

“Last year, we changed our position from being a regular fit out contractor to moving into luxury brands. Dealing with high-end luxury brands is quite complicated and difficult. It is prestigious, educational, and definitely gives us the wow impact once it is finished. We have worked with brands like Hermes, Dior, Gucci, Balenciaga. Working with these high-end brands that we have built for over the past year and a half has really changed our position in the market to a high-end fit out contractor. This does not mean that we do not still build a Starbucks or H&M or a Body Shop. We still do all of that, but this change gave us a beautiful position in the market. We are capable of doing proper documentation, proper communication skills, proper scheduling, proper timetables, and delegation and follow up on site. These luxury brands are demanding that we have a weekly conference call with a weekly schedule on what is happening, pictures, cameras that are planted all over the store for them to actually see on a daily basis what is happening. It gave us a very different approach and position to where we were. Even the actual papers that we created were made very beautifully and up to their standard. I am proud of building for these names”, says Sameer Al-Dahan.

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