Hectare’s: A Non-GMO, Gluten Free and MSG Free Snacks Manufacturer in Kuwait

Jassim Al Wazzan, CEO of Hectare’s (Al Wazzan Foodstuff Industries Group), talks about the specificities of Hectare’s product range. The company is specialized in manufacturing healthy, non-GMO, gluten free, and MSG free snacks, such as chips and popcorn.

“Looking at our product range, we tried to listen and see what people wanted in Kuwait. When we first started, we learned that people really wanted a healthy product for their kids. We used to go to a lot of carnivals and events and the main questions we would get were if our products are non-GMO, gluten free, or MSG free. At the beginning, we did not know what that was. Later on, we talked to our suppliers, and it turned out that all our corn is GMO free and naturally gluten free as well. Then, when we looked at our products, I saw that we met the criteria of being a healthy snack without even labeling the product as such. It was something that was already there, but management had not focused on that yet. We decided to put those labels on the packs because we are what we claim to be, and we wanted people to see it for themselves. Most of our products are gluten free, GMO free, and MSG free. Our Chairman’s main goal is to never put MSG in the factory, and we try to avoid it. When developing new flavors later on, that was something especially difficult to convince our flavor companies to give us something MSG free. What they usually do is give us a flavor with MSG, then have us taste it, we fall in love with it, then when they remove the MSG, it becomes a totally new product. A lot of these people still are not convinced of the health benefits of MSG free, non-GMO, or gluten free. We put this as our number one concern and for any new products or previous products, everything was changed to be non-GMO, gluten free, and MSG free”, says Jassim Al Wazzan.

For more information, please visit: www.hectareskw.com.

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