Ahmed Jaafar Discusses the Journey to Starting Exotix Snax and Specializing in Imported Luxury Snacks

Ahmed Jaafar, CEO of Exotic Snax, discusses the journey to starting the company and specializing in imported luxury snacks, food and beverages, as well as niche categories, such as keto and gluten free items.

“We started looking into luxury snacks, food and beverages when we saw that there was a gap in the market itself. We were college students back in the States and while we were there, we realized that there was a huge variety of products that had not reached to our market. I used to ask myself why those products had not reached Kuwait and what the reason behind it could be. Was it logistical issues? Was it just the fact that there was no one tapping into that market? My three partners, Abdullah Al Ghanim, Humoud Al Sabah, Mubarak Al Sabah, and I all came together and thought, why not have it be us introducing such a thing, especially since we have some knowledge coming back from the States. That is where Exotic Snax came into place. We started realizing that there were gaps in keto, gluten free, etc. We started differentiating ourselves between others because we carry those products. Not only that, we created categories for people to reach these products much easier and to become more cautious on what they are eating and what they are not eating. In the past in Kuwait, there were not a lot of people that used to test themselves if they were gluten free or not. Now, there are a lot of people that are more cautious about that and they are more cautious when it comes to their kids. We are providing a platform where it is more accessible to reach those products and at the same time, diversifying ourselves with the market itself and what it provides. You can either find a health store to get those products or you can go to coops or corporations of supermarkets, but they unfortunately do not differentiate that if it is not located on the packaging itself”, says Ahmed Jaafar.

“We stood out by importing our own products. Our product differentiation helps us compete with the market itself which has also helped us grow. We are always staying up to date on the trends which is also why we are considered a youth company. All of our partners are considered middle aged. On top of that, we concentrate on social responsibility. This helped us with the marketing to outsell other companies. Unfortunately, when it comes to social responsibility, it is not a must here, compared to the States where companies stand out with their social responsibility activities. Also, thinking outside of the box was something that helped us compete with the sectors that are available in the market as well as the untraditional marketing that we are currently using through social media platforms and indirect marketing. This has helped us in a very short period of time to gain market share in this huge market”, he adds.

ABOUT EXOTIC SNAX: Exotic Snax is an ecommerce website providing the most exclusive, exotic, imported snacks to the Kuwaiti market. Some of the renowned FNB brands provided by Exotic Snax include Red Bull, Pepsi, Cheetos, Nabisco, Rap Snacks, Rowntree’s, etc.

For more information, please visit: https://exoticsnaxkw.com.

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