Inside Baims: How an Online Tutoring and EdTech Platform Was Built and Scaled from Kuwait

In this section of the interview, Yousef Al Husaini, CEO of Baims, shares the story behind the creation and growth of one of the leading EdTech and online tutoring platforms in Kuwait. He explains how his early experience as a self-taught developer and entrepreneur shaped the foundations of Baims, from building software products to identifying a clear gap in Arabic online education and private tutoring.

The interview outlines how Baims evolved from a general online learning platform into a focused online tutoring platform for university students, following a strategic pivot that digitised high-demand private tutoring. It details the company’s bootstrapped EdTech startup phase, the development of a revenue-sharing model with top tutors, and the rapid growth achieved through strong unit economics and disciplined reinvestment.

This section also covers Baims’ expansion beyond Kuwait into Saudi Arabia and other regional and international markets, highlighting the importance of localisation, cultural understanding, and strategic exits. Finally, the interview addresses investment, acquisitions, and long-term ambition, positioning Baims as a scalable education technology group built from Kuwait with the goal of becoming a publicly listed EdTech company serving learners across the Middle East and beyond.