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Marcopolis presents the Brazil Report focused on economy, doing business, investments and other topics featuring interviews with key executives and government officials. The sectors under review are agriculture, industry, banking, telecom, IT, construction, mining, energy, tourism, education, services, etc. Furthermore, we feature regional coverage of Santa Catarina, Federal District, Espírito Santo, Mato Grosso, Alagoas, Piauí and more.
Videos1.9.2012
Growth Prospects for Magazine Luiza
- Written by Ben Novak
- Published: January 09, 2012
Magazine Luiza has been growing around 20% and 30% in the last 10 years and entering the stock market contributed to the expansion and liquidity. The fundamentals are excellent, only 4% of Brazilians have a LCD TV, over 70% of them do not have quality furniture, and the majority of our population is now thinking of owning a house.
Magazine Luiza purchased a chain of 140 stores in the Northeast of Brazil, a region dubbed 'Brazilian China', due to its huge potential for growth. It doubled our revenue after buying Lojas Maia, a chain store with over 50 years of existence.
Furthermore, the new middle-class is made up of 40 million Brazilians that have just entered the economic statistics. There will be another $15 billion in investments in the economy over the next few years, resulting in about 104 million people becoming part of the new middle-class. Growing middle class means very solid growth prospects for Magazine Luiza.
