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VideosAugust 05, 2019
FMCG Manufacturer of Spices and Snacks in Kenya: Sawan Shah Presents Tropical Heat
- Written by Sandra Francisco
- Published: August 05, 2019
Sawan Shah, Executive Director of Tropical Heat, presents the company and its main products.
"We are an FMCG company and our primary focus is in two broad areas which is snacks and spices / seasonings. On the snacks side, our core products are potato crisps, extruded snacks, peanuts, ethnic snacks such as the Kenyan Chevda range, and more recent innovations in a healthier range of snacks such as rice cakes, baked snacks. In spices, we are the leading manufacturers and distributors of spices, herbs, seasonings, and an item indigenous to Kenya called Masalas; blends of different spices that add a kick to your dish, such as tea or rice. We have plans to diversify into other areas soon. There are a number of factors which differentiate us. First is our relentless passion for quality. We have extremely high quality control processes in place. Second is that we source all of our raw materials in the area in which they are best grown. We make sure that we always import or procure locally the best quality ingredients regardless of cost or location. We currently import raw materials from over 10 countries including Turkey, Vietnam, Singapore, Egypt, South Africa. For spices, for example, we do not use any bulking agents. So, we are slightly more expensive on the shelves to our consumers, but our philosophy is that nobody should compromise on the quality of their food. Through that, we have established Tropical Heat as a very strong brand. Building on that brand and raising the awareness, educating our consumers about the benefits of our products, is the third channel through which we differentiate ourselves", says Sawan Shah.
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