Tropical Heat: A Leading Manufacturer of Spices and Snacks in East Africa

Sawan Shah, Director of Tropical Heat, describes the company’s philosophy and explains what makes them different from the competition.

Sawan Shah, Director of Tropical Heat, describes the company’s philosophy and explains what makes them different from the competition.

“This company has grown because of our brand and our reputation. Ironically, this is not due to strong marketing, but because of our reputation for quality products. From the beginning, our philosophy has been to never compromise on quality. We grind our pure spices ourselves to ensure that there are no additives and that we have complete control. Across our lines, we have many quality checks in place and a large quality assurance team. This makes our costs higher, but we do not see this as a problem. The same is true for our raw materials and spices that we import. Ideally, we would like to support the local environment as much as we can. We use many locally grown raw materials. But if a certain spice cannot be found of the right quality in Kenya, we import it from the best region available. Quality is our first concern, from raw materials, to processing, to our delivery, and all other aspects”, says Sawan Shah

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