COFE App: An Online Coffee Marketplace that Adds a Touch of Technology to Your Coffee Drinking Experience

Ali Al-Ebrahim, Founder and CEO of COFE App, gives an overview of the COFE App concept. The coffee-centric application was officially launched in Kuwait 2018 and now operates in multiple countries, including KSA, UAE, the UK and Turkey.

“I am the founder and CEO of COFE App. When we started the whole concept, we saw that all major industries like hospitality, food, and even the flower and laundry business had marketplaces. And yet coffee and tea, the fastest growing beverages around the world had no real marketplaces. There are some brands that have their own apps, but there was nothing at that time that offered everything coffee on one platform on a regional or global level. We saw this opportunity and felt that this was something that would also contribute to the ecosystem on the whole. When we officially started in November 2018, there were some challenges with regards to introducing the right set of features. Again, we are a marketplace not a logistic app. Many people thought that we did coffee delivery, which we did, but delivery is one service of five or six other services we provide. We introduced click and collect at the counter, the customized rewards program, the virtual drive thru, the COFE Store, etc., to create more specialized offerings. About a month after we started, in December 2018, there was a huge announcement and huge report in the States that the Starbucks app had more mobile payment users than Apple Pay and Google Pay at over 23.4 million. This report supported our hypothesis that the high number of users are likely to interact with an application like COFE. The effect of rewards program on conversion rates were highly positive. We used all of these reports and studies to refine what we offer. Instead of users having to download a number of apps for every store, they can download COFE App to access all of them on one platform with even more features and services. For our customer base in Kuwait, UAE, London, Istanbul, or in the future in the States, they can access their most loved brands in one place”, says Ali Al-Ebrahim.

For more information, please visit: www.cofeapp.com.

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