Alyasra Group: Bringing Quality Food Services and High-End Fashion Brands to Kuwait and the GCC Region

Mohamed Samir, Group CEO at Alyasra in Kuwait, talks about the Group’s scope of business. Alyasra Foods is a regional GCC leader in selling, marketing and distributing food products to hotels, restaurants, caterers and retail, while Alyasra Fashion is a regional fashion retail leader, operating premium fashion, footwear and accessories brands.

“Our business is split into Alyasra Foods and Alyasra Fashion. On the food side, we have three types of businesses. The first is food services where we supply restaurants everything from chicken and meat to oil and rice. We have the food retail distribution which means we are distributing consumer brands in food like Kellogg’s, Pringles and Danone, etc. We have a third part which is our online direct consumer business where we take repeatable products, whether it is from consumer foods or from food service, and make them available for consumers online and through delivery. We also operate not only in Kuwait, but across the GCC. For example, in Saudi Arabia we also supply all the major coffee chains like Starbucks with all the croissants, cupcakes and sandwiches, which is a major operation. We have a joint venture in Iraq for producing dairy products with Al Safi Danone. We also have a meat cutting facility and a facility for roasting nuts and coffee in Kuwait as well”, says Mohamed Samir.

“On the fashion side, we also operate across the region and the GCC. We have different types of businesses from watches to jewelry. We have our own concept for all these fashion watches such as Emporio Armani, Michael Kors, AIGNER, and so on. We also have what we call our fashion and footwear which includes brands like DKNY, Cole Haan and ECCO. Then we have our premium business which is concentrated in Kuwait which is brands like Max Mara, Kenzo, Jimmy Choo and Marc Jacobs. Then we have our value business which has a brand like Koton from Turkey and also our own brand called Basicxx that we created and operate in Saudi Arabia. Of course, we have our online businesses in fashion as well. It is quite a diverse portfolio which makes it a lot of fun”, he adds.

For more information, please visit: www.alyasrafoods.com and www.alyasra.com.

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