Beauty and Cosmetics Industry in Kenya: Discover Canvas Cosmetics Makeup Brand

Sonal Haria, Co-Founder of Canvas Cosmetics, presents the makeup brand, a new player to be reckoned with in the beauty and cosmetics industry in Kenya.

“We call ourselves the makeup brand for the independent, on the go woman. We came here because I myself as a girl was looking for products and brands that I could connect with and find available in Kenya. Many Kenyans travel a lot and there are a lot of independent brands available all over internationally, but not here. The main problem is that every time you travel, you would need to stock up in another country or have a friend of a friend bring a few products back. That lack of variety or availability of these brands is why we wanted to create something that is fresh, affordable, high-quality, and a brand that women and people can connect with. We want them to feel like they are part of a brand. We started with 15 colors of matte liquid lipsticks which we later expanded to 25 colors. They have a vanilla scent and they can last from 6 to 8 hours. It is the perfect kind of lipstick for the on the go woman. It stays and keeps your lips hydrated as well. The formulas are really great. We really wanted to represent where we came from, so we have the Nairobi skyline on the packaging. In terms of color, what was really important for us was to provide colors that fit with every skin tone. Women can come to our selection and choose something that fits their skin tone, from extremely fair skin to warmer colored skin tones. Our mission was to provide women of color with lots of options. In terms of pricing, we are affordable and we give you value for money in terms of quality. We are one of the only brands that are fully certified and tested. When we started out, transparency and laying the right foundations in terms of ethics and our business values was very important for us as entrepreneurs. At the same time, our vision is to grow and scale and take a bit of Africa and Kenya into the world. We needed to start laying those foundations to be able to then grow into other countries and really play among the international players”, says Sonal Haria.

FAIR USE POLICY
This material (including media content) may not be published, broadcasted, rewritten, or redistributed. However, linking directly to the page (including the source, i.e. Marcopolis.net) is permitted and encouraged.