Transport Sector in Kenya: Competitive Advantages of Trucking Company Roy Transmotors by Mukhtar Omar

Mukhtar Omar, Executive Chairman of Roy Transmotors Ltd, explains what are the competitive advantages of the trucking company, mentioning key areas of focus such as professionalism and safety.

“Roy Transmotors is miles ahead of our competitors. We had foreseen the need to become professionals. For example, in 2003, we were the first company to be ISO certified in transport in Africa. That shows that we have been thinking of professionalism and effective service delivery. Secondly, we have been working with multinational companies such as Chevron, Shell, Total Kenya, Total Uganda, Kobil. The key factor here is safety. We have developed the safety culture in our company to the level that world class standards demand. We are subjected to international audits by our clients. They do not want to see the profitability of the company. They find us at the highest level of safety. Safety not only saves lives but it is cost effective for us as well. If we drive safely, we maintain the drivers. We monitor the drivers’ safe driving habits. We look at time management, preventive maintenance, and we have less accidents. We have a complete safety monitoring unit which runs 24 hours a day. We operate under the journey management plan. Each and every truck that leaves their destination has a specific journey plan depending on the time of the departure from the loading point. We have safe designated stop areas. We control the fatigue of the drivers. We ensure that there is not excessive driving. We have mandatory stops every 2.5 hours for them to get adequate rest before continuing on. We care about cargo security. There are certain areas we do not want the cargo to be carried through at night. Especially for petroleum products, it is dangerous for us to drive at night. For LPG, we do not park near a town because someone could throw something as small as a cigarette too close and it would cause a huge problem. Safety is key for us and we are trying to develop an ERP system which will be web based. Our clients will have access to everything including our driving behavior. We want to keep transparency. We give them access to track the trucks that are dedicated to them but also hourly reports of the truck position and we share our driver evaluation with our clients. The driver may be braking harshly, accelerating harshly, exceeding speed limits, night driving. We have a proper driver management in place and we are now 95% complete. Within the next month or two we will be fully compliant. We are comfortable working with multinationals and blue chips and our systems are improving every day. I am sure those being will take time to catch up with Roy Transmotors”, says Mukhtar Omar.

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