Jigna Patel, Director of Ozone Beverages Ltd, gives an overview of the purified water industry in Kenya and Africa.

"In Africa, there is a big market for new technology to come in. If you look at the globe, where people are going and where people have reached, in terms of where Africa is now, there are still a lot of opportunities coming up for technologies like upgrading lives and hygiene. For now, we really have space to play and come up with something new. Now, the people using the packaged drinking water are still more than those who buy the domestic RO. In other countries, they always put in their own machines for purified water which is cheaper in a way. The market for those is very big here. In other industries for example, NEMA is not coming up with solutions to problems, only the issues. So, there is no one coming up with solutions on the technology side for water treatments or wastewater systems to dispose of water that might contain chemicals. There are problems, but they are still lacking solutions on the technology side. This leaves a very big opportunity for us to come in. In Kenya, people are importing more. There are few companies that produce locally. When you produce something locally, of course, the cost of the product goes down which is good for those manufacturing here", says Jigna Patel.

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