Sebuh Haileleul, General Manager of Microsoft East Africa Ltd, talks about competitive advantages and explains why it is important to bring technology providers together in order to offer the best services.

"Today, we live in a world where customers have many options from a technology provider perspective. Our focus has really been on how we can deliver the best value for the customer. How do we make sure that they are getting the most value out of the investment that they are making in our Cloud, our security, our technology, in modernizing their businesses? Second, over the last four to five years, we have also been really focused in terms of building alliances because no matter what part of the country, the continent, or the globe, you will hardly find a customer that is using only a Microsoft platform. There are flavors of different technology providers. We have been very intentional in terms of reaching out to other technology providers to build alliances. Collectively, if we come together, we can deliver better value to the customer. For example, we have a strong partnership with SAP which is a global company out of Germany who is doing a lot with customers in Enterprise. There is an SAP office in Kenya that covers Kenya and East Africa. We are working very closely globally with them as well. Adobe is also another company that has come together with both Microsoft and SAP to build an alliance to serve customers better. Very recently, we announced areas where we are going to collaborate with Oracle on the Cloud in connecting their Cloud platform with the Microsoft Cloud platform, Azure, as well. When we do these things, there will of course be areas where we will compete, but if we can find more synergies, areas where we bring our strength to the customer, to the government space, to the individual, we will do a lot more to help customers to see more value in their investment in technology and really help them to accelerate their digital transformation journey", says Sebuh Haileleul.

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