Avtech Systems: System Integration Within the Audio-Visual Industry in Kenya and the Region

Ahmed Ben Bella, Business Director at Avtech Systems Limited, a specialist in audio-visual technology operating in Kenya and the region, presents the company and its main competitive advantages.

“Avtech Systems Limited is 17 years old. We started operations in 2002. We started with the audio-visual equipment rental business. We have now moved to system integration within the audio-visual industry. We take different items or products and make them communicate with each other. We have been doing system integration over the last ten years. We have many competitive advantages. One of them is that we are authorized dealers for some world leading brands, which means that we source directly from original equipment manufacturers. Secondly, we have invested a lot in the training of technical personnel. Our engineers have factory training which means they are able to handle any challenges in the industry. Our third advantage is that we have been in the market for the last 17 years, so we understand the industry, inside and out. We know what is coming up. We are able to give references from the past and previous clients. Competition is not only about the product, but pricing. The fact that we buy directly from manufacturers means that we are able to price competitively and win most of the contracts that we bid for”, says Ahmed Ben Bella.

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