Sport in Brazil: Professionalization of Sport in Brazil

The most important thing with LiveWright is to develop the principles of the private sector. LiveWright has been set up to professionalize sports in Brazil.

One of the goals is to create structural and perennial changes in the way sport is done in Brazil.

Traditionally, the private sector has been less than happy to invest in sports, because they haven’t seen adequate governance of sports entities, which has made them shy away from investing. LiveWright is to change this by combining technical expertise, from the Federations with management expertise to succeed.