Sokoo: Sweet Botanical Herbs as an Alternative to Bitter Flavors by Joy Industries

Dr. Nutifafa Kwasi, Production Director at Joy Industries, presents Sokoo, a product made out of sweet botanical herbs as an alternative to bitter flavors.

“We also came out with another product called Sokoo which is made from herbs, but these are sweet botanical herbs that give a sweet aroma. There is no sugar, but it tastes sweet. We developed this specifically for those who do not like bitter flavors. So, all consumers from all walks of life, male or female, can consume our products. We have carved a niche in Ghana and other West African countries and beyond that no one can take from us. We can increase the niche or the niche is devoid. Joy Industries is the only company in the world that produces 100% herbal bitters. Other companies only produce 1%, 2%, 5% herbal content. On our tank farm where we do the extraction process, each tank is 25L. We have 110 tanks, so you can imagine the volume of medicinal extract we are producing daily. We have the biggest tank farm in Africa that produces herbal concentrate for the bitters market”, says Dr. Nutifafa Kwasi.

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