Joy Dadi Bitters: A 100% Natural Herbs Alcoholic Beverage Developed by Joy Industries

Dr. Nutifafa Kwasi, Production Director at Joy Industries, presents Joy Dadi Bitters, a 100% natural herbs alcoholic beverage developed by the company.

“We have developed alcoholic beverages. Africans and Ghanaians drink ordinary alcohol of low quality. We are trying to infuse medicinal, scientifically proven herbs into alcohol. In the production of alcoholic beverages, you need water, alcohol or ENA, artificial color, and essence or flavor. But Joy Industries is doing something different. We are extracting the active ingredients in plants and introducing them into our alcoholic beverage production. So, when you consume our products, you will surely benefit from the medicinal properties of these herbs. We introduced Joy Dadi Bitters which is our first alcoholic product, with the slogan, “The true bitters of the land.” Wherever you go in America, Europe, Asia, or Africa, it is the true bitters of the land. It is made of 100% natural herbs. There are no artificial additives, just purely 100% herbal extract. You can demonstrate this naturality if you shake the product. It is the only alcoholic beverage in the world that foams. The foam comes from something called saponins which is a phytoconstituent in herbs. If you truly use natural herbs in the production of the alcoholic beverage, it should foam”, says Dr. Nutifafa Kwasi.

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