OQVestir: Overview of the Online Fashion Apparel Sector in Brazil

Mariana Medeiros, Director-Partner at OQVestir, gives her assessment of the online fashion apparel sector in Brazil, saying that in 2008 when she established the company, there was not yet an online fashion apparel market in the country. As of today, there is a lot of room to grow because the percentage of retail in e-commerce in Brazil is 3%. She also gives an overview of OQVestir.