Mbaya & Associates: Pioneering Financial Advisory in Kenya with Technology and Sustainability

Michael Mbaya, Managing Partner and CEO at Mbaya & Associates, provides insight into the firm’s history, operations, and strategic initiatives, highlighting their technological integration and emphasis on sustainability reporting.

“Mbaya & Associates is a financial advisory firm that has been in Kenya since 1979. We were one of the first indigenous firms to be founded in the country, and we take a lot of pride in that. We offer a range of services, including financial audits, taxation services where we help our clients with their tax positions, and outsourced accounting services. This last element of our business has grown significantly as more people opt to leave their accounting needs to professionals, allowing them to focus on other aspects of their business. One of the things we have been able to help our clients with is transitioning their operations to become tech-based. Technology brings various efficiencies, insights, and growth opportunities. We have pushed the needle in that direction for many of our clients, and this has helped them become more efficient in their operations, better prepared for the future, and capable of scaling up their businesses to levels they had not previously achieved”, says Michael Mbaya.

“Sustainability reporting, I would not call it a new concept, but it is certainly gaining momentum worldwide. For a long time, companies did not know how to report on this aspect, but now sustainability reporting frameworks have been developed. Our task is to help companies, especially large ones, implement these frameworks. However, we also aim to extend this practice to smaller companies so that sustainability becomes a key consideration for all businesses from the start. This leadership involves guiding companies on how to effectively report their sustainability efforts, benchmark themselves against others globally, and align with their own goals. Sustainability reporting is becoming one of the foremost tools for companies to consider in their business growth and budgeting strategies”, he adds.

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