Investment Advisory and Types of Investors by Pius Muchiri of Nabo Capital

Pius Muchiri, CEO of Nabo Capital, discusses investment advisory and explains what are the different types of investors to work with.

“Investment advisory is a subtle offering that we give. We have four types of clients here. One we call the capitalists and they are primarily institutions. Their biggest problem is allocating capital. They sit somewhere like in New York and say that emerging markets are not looking good and they want to move their money to frontier or developed markets. The decisions they make are more of allocation nature. The other type of clients we have we call hunters. They always speak in the language of “show me the deal and I will give you the money”. They do not like black box. Even individuals or institutions will say they want to build their portfolio on an asset by asset basis. We have been very pleasantly surprised over time that there are clients, even internationally, that want us to show them special situation opportunities and they will be happy to put their money in with us. They are a very interesting and some of the most interesting guys to work with. They are very exposed to investment, very sophisticated, they want to get their hands dirty, and they want to be involved in determining what risk they take. Another type of client we have are called loyalists. We find most of them to be women. They really love the Nabo brand and everything we do, especially goal-based investing. They are very sophisticated, very well-exposed, very successful in whatever they do. But they go beyond just your typical analysis. They will look you in the eye and ask themselves if they can really trust the guy who is running the ship. They are happy to meet you not to just talk about performance, but just to know that you are there and you are looking after their money. The last type are millionaires. They ask what the minimum investment is. They are middle level to senior managers in some of the big institutions in town and they are looking to build their portfolio. They have not succeeded in terms of doing big deals and making lots of money on one deal that gives them a lot of capital to start their portfolio. They are slowly building up their portfolios. They are executive managers in banks and some of the big consumer businesses around telecos, etc. but they want to build their portfolio slowly and carefully and they want to achieve that very elusive financial freedom”, says Pius Muchiri.

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