Building Dreams: Alaa Zayed of VAAL Real Estate Unveils a Legacy of Luxury Projects and Expansion

Alaa Zayed, Co-Founder and CEO at VAAL Real Estate Ghana, provides a comprehensive overview of the company’s rich history and its impressive portfolio of projects.

Alaa Zayed, Co-Founder and CEO at VAAL Real Estate Ghana, provides a comprehensive overview of the company’s rich history and its impressive portfolio of projects.

“I am Alaa Zayed, the CEO and co-founder of VAAL Real Estate in Ghana. With over 20 years of experience in the real estate industry, we started our journey in Egypt where we delivered more than 100 certified projects in the capital. In 2016, we expanded our operations outside of Egypt and decided to focus on Sub-Saharan Africa due to the abundance of opportunities available. However, with opportunities come challenges. In Kenya, we currently have seven mega projects, three of which have already been handed over to residents, and we are now one of the top three real estate developers in Nairobi. In 2016, we also established our headquarters in the heart of Turkey, in the Sisli district in Istanbul, at the Trump Tower. By the end of 2019, we moved to Ghana, as it is the hub for the West African market. We conducted market research on the real estate industry and established our branch in Ghana after the end of the COVID-19 pandemic. In 2022, we launched our first two projects in Accra. The first one, called Harmonia Residence in Airport West, is a mixed-use building with 17 floors of luxurious apartments and studios ranging from one to three bedrooms, as well as penthouses. The residence includes a restaurant, mini-market, pharmacy, kids’ area, gymnasium, and swimming pool, providing all necessary facilities. The second project is Harmonia Villas, situated in the heart of Cantonments. It consists of a gated community with eight villas, each having its private swimming pool and parking. This is one of our unique selling points in the real estate market, especially in this project. Other similar projects usually offer semi-detached villas, but we focused on providing privacy to the buyers, even in semi-detached or townhouse designs. Therefore, we requested the architect to connect the villas in only one point, which is the staircase. This design allows the villas to be connected yet not connected, providing total privacy to each villa. Furthermore, we concentrated on providing separate facilities for each villa, as we observed that buyers of this level of villas tend to prefer using private facilities instead of common ones, unlike apartment buildings. To address this, we provided each villa with its private swimming pool, parking, garden, and even a private rooftop area with a barbecue facility. We ensured that each villa had its own standalone facilities, making it a unique combination of standalone villas and townhouses”, says Alaa Zayed.

ABOUT VAAL REAL ESTATE: VAAL Real Estate was founded with the aim of reducing the hassle of finding and buying homes. The company has been successful in developing a brand whose main aim is to change the market by understanding and satisfying the needs of potential and future home owners. With combined international experience of over 20 Years, VAAL Real Estate has ventured into the Ghanaian market by storm with one vision: to build better modern homes that are of international, architectural standards, with hopes of becoming the market leader in real estate, a fast-developing sector in Ghana that highly contributes to the country’s GDP.


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