Transforming Ghana’s Construction Supply Chain: An Interview with Aaron Tawiah of Estaaron Ventures

In this section of the interview, Aaron Tawiah, CEO of Estaaron Ventures Limited, offers an expanded and even more detailed look at the company’s impressive 10-year journey in Ghana’s construction industry. He recounts how Estaaron Ventures began modestly with just two shipping containers and a small retail shop selling construction materials in Ghana, growing steadily into a respected cement distributor with over 17 branches nationwide and an ambitious goal to reach 20 branches by the end of the year.

Aaron explains that hands-on experience was key, from understanding the right cement grades, iron rods, and building materials to advising customers who often manage projects remotely with lay masons. He talks about the operational challenges of scaling up, including coordinating trucks, drivers, transport logistics, and managing human resources to ensure prompt cement delivery to every region of Ghana, even during times of shortage.

Celebrating this milestone wasn’t just about business success—it was also about acknowledging and rewarding the loyalty of distributors and employees through meaningful gestures like televisions, cash prizes, hampers, tablets, and public recognition. Aaron emphasizes that such efforts strengthen trust and brand reputation.

He also reflects on the pride of building a company that contributes to Ghana’s housing and infrastructure development, supporting modern real estate projects, sustainable building materials adoption, and affordable housing initiatives.

This section highlights Estaaron’s unwavering commitment to customer service, honesty, and transparency, underscoring its role in strengthening Ghana’s construction supply chain and real estate market.