Inside Estaaron Ventures: 10 Years of Building, Giving Back, and Adapting to Market Realities

In this section of the interview, Aaron Tawiah highlights the key achievements of Estaaron Ventures over its first decade and reflects on the effects of currency fluctuations on the real estate market in Ghana. From its humble beginnings, the company has grown from renting vehicles to owning a fleet of over 35 trailers used for nationwide cement distribution. Estaaron now operates multiple company-built cement depots across Ghana, a sign of its rising prominence in the building materials supply industry.

Aaron emphasises the importance of employment creation, with Estaaron directly and indirectly employing over 200 people. Beyond business, he speaks passionately about the company’s social impact, including the long-term support of two orphanages—a personal achievement he holds dear.

On the real estate front, he discusses how the appreciation of the Ghanaian cedi creates both opportunities and challenges for property developers and homebuyers. While currency strength benefits local buyers by lowering the cost of dollar-priced homes, it can result in significant losses for developers who import construction materials or fix their pricing in foreign currencies.

Aaron encourages buyers to take advantage of Estaaron’s current pricing model, noting that properties are still sold in USD to maintain pricing consistency. His comments reflect a deep understanding of the real estate financing environment in Ghana, especially amid the volatility of currency exchange rates.