KB Owusu Ansah Gives Insight on How Customer Demand Shapes Bambi Homes’ Smart Home Marketing Strategies in Ghana

In this interview, KB Owusu Ansah explores how Bambi Smart Homes, a pioneering smart home company in Ghana, has adapted its marketing strategies and business location to meet the diverse demands of its clientele. It highlights the distinct preferences between two key customer groups: the “old money” demographic, who value traditional luxury and are hesitant about smart home technology, and the “new money” demographic, referred to as the “new man,” who embrace modern, tech-driven solutions. To engage the “new man,” Bambi Smart Homes focused on marketing the convenience and innovation of smart home features, such as IoT integrations and automated systems, emphasizing how these enhancements elevate lifestyle and status. Conversely, older, wealthier clients required more education and reassurance about the security and practicality of smart technologies. Bambi Smart Homes strategically positioned its operations in areas historically dominated by old money while also staying close to emerging neighborhoods where younger, tech-savvy individuals are building homes. This dual focus on location and customer-centric marketing has allowed the company to bridge the gap between traditional luxury and modern smart home innovations, making cutting-edge living accessible to a broader audience in Ghana.