Magazine Luiza International Strategy
The strategy of Magazine Luiza is to continue to expand in Brazil.
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The strategy of Magazine Luiza is to continue to expand in Brazil.
Mazazine Luiza started off 54 years ago in Franca, an inner Sao Paulo city, with strong values such as business transparency and commitment to truth.
Magazine Luiza has been growing around 20% and 30% in the last 10 years and entering the stock market contributed to the expansion and liquidity.
According to Luiza Helena Trajano, CEO of Magazine Luiza, the consumer confidence in Brazil continues to be stable.
The main priority is to adopt new laws and a new mining code to replace the one adopted in the 60’s.