Mobily’s main strategy in Saudi Arabia for 2016-2017

Ahmed Farroukh, CEO of Mobily talks about Mobily’s main strategy in Saudi Arabia for 2016-2017.

What is your main strategy over the next few years in terms of market share, profitability and financial issues?

It is known that we had some difficulties in 2014 and 2015. However, we are now out of the recovery zone and heading forward. First of all, we need to have the appropriate infrastructure and the investment to utilize and get the appropriate return for our shareholders. We need to increase our market share, which can only be done by perfecting the customer experience and the journey of our subscribers. This journey has to be a digital one. Otherwise, we will not come into terms with a country where youth is above 50% of its population and who are highly independent and use data at the highest rates in the world.