Geoffrey Gitau and Co.: Transforming Accounting and Audit Services for SMEs in Kenya

In this section of the interview, Geoffrey Gitau, Founder of Geoffrey Gitau and Co., shares the origin story of his firm, one of the leading auditing and accounting firms in Nairobi, Kenya. His journey began with a passion for accounting in high school and evolved through years of hands-on experience in various audit firms and corporate finance roles. In 2011, he officially launched Geoffrey Gitau and Co. with just one client. Through word-of-mouth referrals, the firm rapidly grew to serve over 200 audit clients, becoming a trusted name in auditing, accounting, and tax services in Kenya—particularly among SMEs and foreign companies setting up operations locally.

A key differentiator for the firm is its value-added audit process, especially the inclusion of a management letter with every audit. This document provides clients with insights, recommendations, and practical steps for improving business operations—demonstrating the firm’s commitment to going beyond basic financial compliance.

Another significant revenue driver for Geoffrey Gitau and Co. is its outsourced accounting services. Designed to support SMEs in Kenya, startups, and non-Kenyan-based organizations, these services cover statutory compliance, management accounts, and tax advisory. With frequent changes to Kenyan tax laws, many business owners prefer to rely on external professionals rather than maintain an in-house team. Gitau’s firm offers a cost-effective alternative to full-time accounting staff, enabling clients to stay compliant while focusing on their core business.

By offering both core financial services and tailored support to foreign investors, startups, and SMEs, Geoffrey Gitau and Co. has positioned itself as a go-to accounting firm in Kenya with deep sectoral knowledge and a strong emphasis on client value.