Types of Tourists and Vision for the Future of Active African Vacations

Billy Ssali, Managing Director of Active African Vacations and Founder & CEO of Self Drive Uganda, explains what are the different types of tourists that come to visit Uganda, and shares his vision for the future of Active African Vacations in the next few years.

“I am happy to be in the tourism industry because there are many fish in the sea. There are many clients. You have unlimited choice because you are dealing with the entire world and professionals. There is a high chance of success. There is no monopoly in tourism. The way is totally open. You cannot own all the clients in the world. We have tried to take advantage of the prevailing security in the country. We want to make sure our clients’ trips are successful and we have no negative reviews. This is progress for us. We have different types of travelers. People from Europe, Paris, the Netherlands mostly like to discover things on their own. We give them a vehicle and camping equipment and they go out on their own with the help of Google Maps. Those from Scandinavian countries and Americans come as traditional tourists and like everything paid upfront. They tend to go for full safaris that we organize here at Active African Vacations. The company has already bought land for itself. In three years’ time, if things go well, we hope that the company will increase in sales, own lodges in different parks, and add on manpower. We want to be able to attend to different travel markets and do more marketing. In five years, we want to be among the biggest companies in Uganda and East Africa. We hope in the next five years to have a partnership with some investors and we can set up a tourist lodge or luxury campsite in Kidepo and the savannah parks or Lake Mburo National Park. We also want another investor in the company to allow new ideas to come to the company”, says Billy Ssali.

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