SuCasa Properties: Providing Top Quality Affordable Homes and Real Estate Services Across Ghana and Beyond

EXECUTIVE SUMMARY

As a highly regarded real estate company with a dedicated team of professionals, SuCasa Properties is addressing Ghana’s core housing opportunities and challenges. Well-equipped in all aspects of the real estate industry, SuCasa operates with the single aim of achieving the highest possible customer service standards. The company works in several different verticals in the industry, including residential and commercial construction, renovations or facelifts, property sale and rental, and property management.

The SuCasa brand echoes a sound of hope and re-assurance. The continuous increase in demand for Ghana’s housing infrastructural asset presents a real challenge to the government. The various interventions from the government, private real estate managers and other home providers have not sufficiently addressed the menace. The government’s call for public-private partnership engagement is commendable, but what is required at present is the state-of-the art technology and economic model capable of furnishing the housing infrastructural deficit gap with the needed units of affordable homes equally accessible to every nook and cranny.

The housing infrastructural deficit gap of 1.8million units implies that about 85,000 units of annual housing demand is impending – putting the market scissors of demand and supply at a nonequilibrium scale, where demand outweighs supply. In fact, the consequences are dire. To adequately bridge this gap and factor the ordinary Ghanaian’s purchasing abilities to own a home into the solution trajectory, requires pragmatic innovations. The private sector, usually driven by profit maximization motive, has not successfully addressed the housing demand index of the low to middle income earners of the economy. This is a worrying trend, if our resolve to providing affordable housing for all the citizenry is to be gauged on a realistic scale.

Many factors, including the global economic crisis and its direct ramifications on rising cost of living, and other debilitating consequences such as high cost of building materials on one hand; land management issues, challenges with easy and convenient access to domestic credit facilities, fraudulent intermediate brokers (agents), rapid population growth and urbanization, and increasing middle means on the other, all account for the opposition to society’s inability to completely nip the problem in the bud.

Here, when we talk about innovation, we are addressing strategic innovation, technological and scientific deficits in our social intervention schemes already on the roll out, and most importantly, engaging with the right economic model to effectively arrest the challenge. Incorporating all these into the solution benchmark has evoked the thinking, passion, and the evolution of the SuCasa Affordable Housing Scheme on the market with such an unbelievable practical and pragmatic initiative, both on the side of planning, technological invention and economic affordability of the solution to the country’s current housing infrastructural development deficit.

THE POPULATION GROWTH TREND

While more established markets such as Europe, India and China have aging and often declining populations, Ghana’s young population is rapidly growing. From a population strength of 29.77 million in 2018, Ghana’s population growth is projected to hit 50-60 million by 2050.

Fueled by this population growth, Ghana is experiencing a strongly rising demand for reliable housing. The flipside of the coin is rising levels of homelessness due to overpriced and inadequate housing options in many parts of Ghana.

Leveraging the most emergent technologies, highly skilled and dedicated leadership, labor force and modern construction or renovation and marketing strategies, SuCasa Properties envisions itself as more than just a real estate; it is a lifestyle company, committed to informing and connecting worldwide communities by becoming the number one real estate company on the entire African continent.

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PROJECTS

Currently, SuCasa Properties has properties under construction, renovation, sale and rental, throughout most urban areas of Africa. SuCasa currently has 350 properties, over 200 clients, operating and served in 6 cities in Ghana.

PRODUCTS

The company’s office, located at Lagos Avenue in East Legon in Accra, is now rolling out its affordable housing units on sales for its 2-bedroom, 3-bedroom with an outhouse and the 4-bedroom with an outhouse units for GH¢400,000 Cedis; GH¢560,000 Cedis and GH¢840,000 cedis respectively, in places like East Legon Hills, Ayi Mensah, Pokuase, etc.

SuCasa’s sales policies are varied and designed to meet every unique individual’s capability and preference options of acquisition, thus, the company builds on off plan policy basis, that means building on the client’s order. The sustainable development architectural and design considerations are so flexible that individuals may request a particular design within the main architectural aesthetics to suit a certain lifestyle preference for a home – and the SuCasa brand could conveniently accommodate that.

Aside from this consideration, individuals with their privately acquired lands at any location in the country could equally request for the SuCasa brand of its housing project to be erected on their private properties at a differently negotiated price than advertised.

Individuals are afforded the opportunity to own one of SuCasa’s properties through:

A. Its outright payment with 3% discount option,
B. 4 trenches of 25% payment over 16 weeks,
C. 1 year instalment at an interest rate of 12% with a base payment,
D. 2 years instalment payment at an interest rate of 15% with a base payment or even,
E. A customized payment, where customers could negotiate reasonably with the company on what best suit them to reimburse in their home purchase agreements.

SuCasa’s core principle of value for money is a cardinal philosophy embedded in its slogan: Building on Trust. The company does not compromise on standards and its state–of–the art technology incorporates the best global practices on sustainable development and climate change.

HISTORY

In 2013, SuCasa Properties started as a small company, initially known as Sugarcane Estates, with approximately 3 employees.

Founder, Michael Kwabena Owusu O’Granston-Agyapong, said the purpose of setting up the company was to “Aid people avoid litigation and fraudsters in the real estate industry”. Since then, the company has established a proud reputation and tradition for providing top quality homes and services.

Over the years, the young company has come of age and completed high profile projects in exclusive suburbs in Accra, Kumasi and Takoradi.

MISSION

SuCasa Properties’ mission is to modernize and lead the way in the delivery of real estate services and projects in the real estate industry.

SuCasa aims to modernize and advance the experience of constructing, renovating, buying, selling and renting of properties, by cultivating a spirit of collaboration, innovation, and integrity, assuring clients of free litigation and convenience of service by doing its due diligence.

VALUES

SuCasa Properties’ values define how the company does business and interacts with its colleagues, partners, customers and consumers.

SuCasa’s three core values are integrity, collaboration, and innovation.

INNOVATION – SuCasa employs the use of modern technology and unique marketing techniques to provide impeccable services to its customers. The company combines technology, expertise, assets and partnerships to deliver projects and services in new ways.

INTEGRITY – Doing business with integrity is at the heart of SuCasa’s corporate responsibility commitments. Integrity defines how the company behaves and does business, wherever it might be. It guides SuCasa Properties to do the right thing for the long-term success of the company, applying the highest ethical standards in everything they do.

COLLABORATION – The principle of building strong foundations in structures also applies to the relationship SuCasa builds with clients. SuCasa Properties works closely and openly with its clients, partners and suppliers, to deliver strong results for all.

DIVERSITY AND INCLUSION

SuCasa Properties strives to create an inclusive environment, empower employees and embrace diversity. The company does not discriminate on who it employs or does business with based on race, gender, religion, ethnicity, nationality, and viewpoints. SuCasa focuses on activities that foster inclusive relationships between colleagues, partners, customers, and consumers.