Musita Investments Ltd in Uganda: Providing all the Logistics Activities from A to Z

Ismael Isabirye, Managing Director at Musita Investments Ltd, explains how the company stands out from the competition and why customers should come to them when they require a one stop logistics activities center.

“Our competitive advantage is that we embrace change. If you cannot embrace change, it will force you to change and then you will not be able to catch up to it. Second is our marketing tools. We look at our strengths and our weaknesses and look for opportunities. Using those marketing tools helps us to stay on top of our competitors. We also focus on EDIs, electronic data interchange. People now can go online to find a transport carrier in Uganda within a minute. You have to be sure that your electronic interchange is up to standard. We also use RFIDs (radio frequency identification) to track cargo. The client has put his trust in us that he is not putting his money into something he cannot see. We always look at the SWOT analysis internally as a company and work on our strengths and weakness and how to utilize the opportunities that we have”, says Ismael Isabirye.

“We work with manufacturers such as Picfare Industries which deals with books, stationary materials, and scholastic materials. We also work with Southern Range who deals in clothing. We also are in agriculture with farmers. Musita Investments Ltd is a one stop logistics activities center. Anyone who comes here will get the full package. You can sit back and relax as we provide all the logistics activities from A to Z. We are near the URA (Uganda Revenue Authority) that regulates us which is also in close proximity to the inland containers. We are strategically placed to the center of where logistics activities take place”, he adds.

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