Kasapreko Ghana Strategy for 2015-2016

“When you look at Eastern Africa there is Kenya, Ethiopia and Uganda. We are still in talks with some distributors in those markets,” says Richard Adjei, CEO of Kasapreko, the number 1 beverage company in Ghana.

“In terms of our strategy, we are doing a rebranding of our products. We are putting our products into new bottles. We are giving our products a better image and trying to separate ourselves from the competition,” adds Adjei.